Within our company name "subfictions" lies the essence of our understanding of brands and creativity: brands are a combination of both stories and fiction, and evocative fiction only thrive when rooted in the soil of genuine individuals, sincere convictions, and consistent actions. These years have borne witness to a tumultuous yet burgeoning Chinese market. Amidst the realms of design and lifestyle, commerce has carved out a sliver of pragmatism for the idealists. Therefore, we've been lucky enough to come to know some brands and teams who are earnest in their convictions and steadfast in their endeavors as we collectively brought to fruition projects of varying scales. The language of brands could be presented in way too many forms. Our output may manifest as a visual identity system, an exhibition, a product, or even a branded publication. Yet, our guiding principles have remained unwavering. We've honed a set of work standards and methodologies tailored exclusively for our team while earnestly embodying the ethos encapsulated within the name "subfictions".